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Competing in Tough Times: Business Lessons from L.L.Bean, Trader Joes, Costco, and Other World Class Retailers Publisher: FT Press; 1 edition | November, 2010 | 300 pages | English | ISBN 10: 0132459191 |7.2 MB |
Competing in Tough Times brings together powerful new strategies that world class retailers are using to thrive in todays brutally unforgiving business environment. World renowned retail expert Dr. Barry Berman shows how to plan, build, and implement proven strategies based on both cost and differentiation. Youll learn how to safely reduce costs and prices without increasing risk, minimize product proliferation, enhance the service experience, strengthen your private label program, and more. To support each approach, Berman presents full length examples from outstanding retailers in every market sector, from consumer goods and apparel to technology.
Whether you're a retail executive, owner, supplier, consultant, or student, these are the tools you need to compete, win and keep on winning.
In Competing in Tough Times, Berman systematically examines ten world class retailers, identifying shared strategies that every retailer can use to drive dramatic, sustained performance improvement. Berman highlights what these widely diverse retailers have in common in terms of both operational cost structures and differentiation. He reveals how theyve developed low cost strategies without cutting crucial muscle, better rationalized product selection, optimized human relations and the service experience, and taken full advantage of private labeling. He presents his recommendations in an easy to read decision making format, supported by current data and detailed implementation guidance.
Whatever your role in retail, Competing in Tough Times will help you implement the best practices that really matter–and get the results you really need.
Practical, usable lessons from great retailers!
Plan a low cost provider strategy that works
Minimize product proliferation
Strengthen linkages between employee satisfaction, customer delight, and profits
Engage customers in a shopping experience thats pleasant, exciting, and fun
Develop and maintain a stronger private label program
Implement a value driven retail strategy
Effectively execute on the strategies you choose
About the Author
Barry Berman is Walter H. Bud Miller Distinguished Professor of Business at Hofstra University and Director of Hofstras Executive MBA Program. He serves on the board of the American Collegiate Retailing Association (ACRA), and co chairs the triennial Academy of Marketing Science (AMS)/ACRA Retailing Conference. Berman has consulted with retail clients ranging from Tesco to NCR, Simon Property Group to Fortunoffs, Kohls, and Lord & Taylor. He has published widely on marketing and retailing topics, and is co author of the worlds leading retail management text, Retail Management: A Strategic Approach, 11th Edition (Prentice Hall).
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