YouTube for Business: Online Video Marketing for Any Business, 2nd Edition

YouTube for Business: Online Video Marketing for Any Business, 2nd Edition
Publisher: Que; 2nd Edition | January, 2011 | 368 pages | English | ISBN 10: 078974726X | 8.6 MB

Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features

Includes case studies examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix
Includes 4 new chapters that cover the newly added business related features on You Tube.
In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com

From the Back Cover

To any businessperson or marketing professional, YouTubes 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan and drive traffic to your companys website.

In this book youll learn how to:

Develop a YouTube marketing strategy
Decide what types of videos to produce
Shoot great looking YouTube videos on a budget
Edit and enhance your videos
Create a presence on the YouTube site
Manage a video blog
Generate revenues from your YouTube videos
Produce more effective YouTube videos


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